Taste the magic that flows into every jar of New Zealand’s most awarded Mānuka honey
Minimal processing
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Our commitment is to keep our honey as minimally processed as possible. By avoiding excessive heat and vigorous stirring, we ensure that the integrity of the honey remains intact.
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Every jar of our Mānuka honey begins its journey with nature’s rough crystals – raw, unrefined, and full of potential. But here’s where the magic of our PureFlow™ process unfolds.
We start by selecting a small, precious batch of the finest crystallised honey, the foundation of our craft. With meticulous care, we hand-fold the honey, gently brushing the crystals until they transform into a smooth, velvety paste.
This is the birth of our seed honey, a process so delicate and precise, it can take up to 10 days to perfect. But that’s what we’re after – nothing less than pure perfection, crafted by nature and refined by us.
Natural evolution
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We are precise and meticulous in our approach. If the honey isn’t ready to be poured into jars, we refuse to rush the process, giving it the necessary folding time to achieve that perfect silky and creamy texture.
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We diligently monitor our PureFlow™ process both before and during development to ensure that every batch of honey meets our strict PureFlow™ standards, guaranteeing high quality from start to finish. As master blenders, we understand that Mānuka honey can naturally vary in taste from the top to the bottom of New Zealand due to weather and soil conditions. That’s why we expertly blend honey from different regions until we achieve the precise flavour profile, we desire across all our UMF grades.
Care from start to finish
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What results in our handcrafted process? A luxuriously silky texture that melts in your mouth, delivering the purest expression of Manuka honey.
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Before we pack and deliver our honey to you, we conduct an internal assessment: How does it taste? How does it look? How does it smell? If it doesn’t meet our high standards, we allow it to continue slowly folding until it reaches our PureFlow™ criteria. Ensuring you receive nothing but the best.
PureFlow™ was born by our desire to create a truly natural product. Lovingly crafted with time, care and attention. We sought nothing short of perfection, eager to share this exceptional experience with delighted Mānuka honey lovers worldwide.
Tasting notes
Tasting notes
It’s the time, care, and unwavering attention we pour into our honey that makes the difference. With meticulous care, we hand-fold the honey, gently brushing the crystals until they transform into a smooth, velvety paste.